Economic and technological forces are bridging cultures, blurring their differences as nations share a common market and media, same time technological advancements diminishes their distance from each other, creating a global community.
In a perfect world, every culture and nation in the world would contribute in equal measure to the global community, however there is no such thing as a perfect world and as we know there are economic and technological differences among nations that we have to consider.
Developing countries find it more difficult to compete with power nations at an economic level, not to mention the digital divide as not every country has the adequate infrastructure to produce, maintain and export their own media, thus an imbalance occurs, where countries have a greater cultural influence towards the global community as they overpower developing countries, both financially and in media production and distribution. It is this imbalance that is defined as cultural imperialism.Let’s look at the film industry as an example. Hollywood productions have overshadowed any other film industry in the world. America exports its films around the world expecting a huge profit knowing well that few non-American productions can beat it. Most other countries find it difficult to maintain a film industry, some nations for example rely on government subsidizes and grants to produce films, in order to keep up, not to mention the fact that many film artists, and I’m talking about actors, directors, cinematographers, editors etc… from other countries tend to migrate towards the US and make movies financed by American studios and distributed for a mass commercial audience. Thus we can say that there exists an imbalance in the flow of films, where the US holds a cultural empire against most other film industries.